Branding & Corporate Identity

A corporate identity is a common ownership of an organisations philosophy which can manifest in a variety of ways, but always carries the same message and distinct corporate culture (also referred to as —the corporate personality). At its most impressionable, the public may feel they have some sort of ownership/association with a brand and and feel a profound connection with its philosophy.

Development of your brand

As your new media partner you may find the majority of your branding is being channeled online, and so your online partner needs to be brand savvy and have the skills to nurture and protect - and maintain - your brand philosophy. This is as important in the early years of a business, as it is when you are a successful household name. Brands are easily diluted and easily tarnished so it's important to have a partner that sees the need to protect your identity and reputation.

We have experience in building and maintaining brands, so you can feel secure in the knowledge that your branded image is well looked after.

Logo Design

Sometimes you don't need the full branding package, you might be a start-up that simply wants a logo for your website. We do offer this service, the delivery of a logo only, but do recommend that you consider the next step and develop a set of brand guidelines. This will establish your brand's style and protect it from degrading over time as other agencies involved.

Branding Summary

In general, corporate identity amounts to a corporate title, logo (logotype and/or logogram), and other supporting devices commonly assembled within a set of guidelines. In its simplest form, these guidelines govern how the identity is applied and confirms the approved colour palette, typeface and page layout across all physical manifestations of the brand. These guidelines are usually formulated into a packadge of tools called Corporate Identity Manuals.